A type illustration portrait of writer/activist Arundhati Roy would primarily serve as promotional material in a political/feminist article by or about her or for advertising material in an awareness campaign - for example, promotional material for the upcoming International Women's Day 2012 on March 8. The portrait will connect Roy to her work and writing in women's rights by utilizing her own words (speeches, books, articles, statistics) to create a powerful, feminine portrait.
target audience
Considering Roy's international prominence, this portrait would largely target and international, cross-cultural, female audience (mid-20s to 50s). Primarily, the portrait would attempt to call privileged populations attention to Roys' work and the marginalized peoples for which she so actively speaks.
objectives
Campaign for social change/awareness building. This portrait would push its audience to view women's issues/feminism with a new perspective, through the writings and person of Roy. It's not a charity campaign, it's an attempt to shift minds (a good place to start when changing social habits).
obstacles
Feminism and women's issues are not universal - per se. Although similarities in perspective and practice run through all cultures, each culture has thousands of years of history that informs how it perceives and understands gender roles. Trying to reach a cross-cultural audience risks alienated or offending both extremes while leaving the center unimpressed or moved. Speaking to multiple cultures at once poses unique design challenges in word choice, color, perspective, message, etc.
key benefits
Despite wide cultural differences, similarities do exist, particularly in the need for all societies to view and treat women as equal contributors - a primary focus in Roy's writing and political activism. Those who see this portrait will connect her words and desire for a better, more equal word connected to the passion and life of a real, physical woman - not an idea, not a philosophy.
tone
The tone should fit Roy's character - eccentric, deliberate, no apologies.
media
Both print and online, although I envision mostly online through international reports, journals, news publications, and awareness campaign advertising.
creative consideration
Although there are no official colors for International Women's Day, it looks like 2012 advertising/websites are using lively purples, natural greens, and spring-inspired colors. Roy's portrait should also utilize this colors, but with sophistication and sobriety. The colors and design should celebrate women and the progress made toward equality without downplaying the gravity of the work Roy represents.
No comments:
Post a Comment